Pentru clientul nostru Bioderma din industria dermato-cosmetică am dezvoltat o campanie pentru promovarea gamei Atoderm, gamă ce include produse dedicate îngrijirii complete a pielii atopice, uscate sau foarte uscate și este una dintre cele mai importante din portofoliul Bioderma România.
Am lucrat cu un magazin online din industrie pharma și am contribuit la creșterea notorietății brand-ului în România. Pentru a facilita poziționarea brand-ului, am optat pentru campanii de promovare online și activități de tip SEO și ne-am axat pe furnizarea conținutului relevant în industria sănătății.
After understanding LacertA Winery’s need to refresh its visual identity, we came up with a new communication course for the brand, in order to fortify its story. The website and online shop were entirely rebuilt, both visually and technically, and the labels’ design was revised according to the brand book, also adding up a modern and premium touch.
We have been working with METRO Romania ever since 2014 and, in 2016, we created, for the second year in a row, the communication strategy on every channels for the Black Friday campaign. As usually, we implemented an integrated campaign, segmented according to each METRO Romania client typology.
In 2015 and 2016, Dare Digital developed and implemented online media campaigns for the fitness&wellness market leader, World Class Romania. One of our most effective campaigns promoted „Let’s Go You”, a program World Class Romania developed and launched, one that included a personalized diet, a coach and a regular physical training exercises according to each person’s needs.
Dare Digital was actively involved in launching a new pharmaceutical brand on the Romanian market, trying to become known in a very competitive industry with already known brands. VIVAT Familia went for online campaigns, associating VIVAT name with high quality content for the health industry.
One of the companies we have been working with to implement online campaigns since 2014 is METRO Romania. In 2015, we built is Black Friday, during which we communicated METRO’s offers during the time-frame. We wanted to position the brand separate from other competitors, to communicate the offers differently and increase sales we registered during the campaign.
From 2014 to 2016, we were part of Aperol Spritz’s notoriety enhancing activities in Romania and we developed and implemented online media campaigns and effective activations. One of the most important projects we build in 2015 aimed to actively promote the „You are the Aperol Spritz Ambassador” national caravan that actively searched for 4 Brand Ambassadors (two girls and two boys) to represend the brand for a year.