A well-known myth in the online marketing industry, based on two invalid beliefs: organic results are for free or more credible according to potential clients.
A frequent myth on the market, based on the generalization, after one or two negative experiences, that online specialists do not bring results and do not develop strategies that are related to business objectives.
Many specialists claim that social media does not bring ROI, but the reality is that it helps in every stage of online marketing, mainly in the awareness and consideration phases, that bring tangible results after.
A myth based on the increasing costs of Google Search, which determines the migration to Facebook of specialists from many industries. The reality is that both Google and Facebook are two promotional channels and their effectiveness depends on the strategy and the communication messages.